Customer Growth Sessions

 In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.
She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.
 
Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights.
Kate uses Snov.io as a go-to tool for email discovery.
For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility.
Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts.
Get to know Funk It Wellness and connect with Meghan on LinkedIn to follow her journey.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
 

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.
He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program.
Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.
Check out My Trio Rings to see their latest styles and updates. 
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
 

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.
They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.
They also discuss how they secured government grants, the critical role of accurate customer feedback, and their strategies for balancing the demands of startup life. Jessica and Brynn share insights on hiring effectively for technical roles as they scale their company.
Visit DOUBL and be sure to follow along on Instagram, TikTok, and Facebook to stay updated and learn more about their journey.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.
She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.
Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial journey and learn key business lessons.
Ready to explore? Visit Lavoh.com to discover their game-changing products.
Don't miss out! Follow Lavoh on Instagram, TikTok, and Facebook for updates.
Connect with Eliza on | Instagram | Facebook
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan.Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing.She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campaigns.
Visit their Oliver Logan official website to learn more about the products.Olivia recommended Refunnel as a powerful tool she actively uses, definitely worth checking out!And don’t forget to like and follow Oliver Logan on Instagram, TikTok, and Facebook to stay updated with her latest insights and content!Also, be sure to follow Olivia Stumpf on Instagram for even more inspiration and updates.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch.Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices.Yoav shares his expertise on how Tap With Us achieved significant press coverage by strategically crafting their launch story and targeting key amplifiers in the media landscape.In addition to his role at Tap With Us, Yoav also runs PingBell — a tool designed to ensure you never miss shipping an order and more.Head over to tapwithus.com to discover their innovative products.Plus, gain more insights from Yoav directly on his official website.Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand.
 
Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept brand to Sartoro, emphasizing a commitment to delivering elevated quality and customer experience.
 
Andy also provides insights into effective marketing strategies, including focused paid acquisition channels and a contrarian view on extensive A/B testing.
 
Want to know more about Sartoro? 
 
Check out their latest updates on Instagram, Facebook, and TikTok.
 
Discover their latest collections and learn more at sartoro.co
 
You can book a free suit consultation to meet with their team for help with decisions, sizing, or any questions.
 
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
 

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand.
Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering young women.
Want to know more about Feline Apparel?
Check out their latest updates and styles on Instagram, TikTok, and Facebook.
For more information and updates, be sure to visit their official website.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.