Customer Growth Sessions

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. 
Explore how Bill's journey in the industry has led to success and innovation in the field. 
Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website
or send him an email: bill@trutechtools.com
connect with him directly on LinkedIn www.linkedin.com/in/billspohn/
Currently working in HVAC? Join the BetterHVAC community to help shape the future of HVAC.
 

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce.
Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results.
Looking to connect with Damon?
Visit https://winatecommerce.com/ for more information, or reach out to Damon on LinkedIn
 

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch.
Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement.
Looking to learn more about Mammutmarsch? Connect with Bastian on LinkedIn or Instagram, and visit the Mammutmarsch website to learn about participating in your first event.

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency.
We discuss primary considerations before launching your first website, scaling up manufacturing, and more.
Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on LinkedIn.

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support.
Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more.
Looking to get in touch with Johan? Learn more about Better Support on their website, or contact Johan directly via email or LinkedIn.

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech.
Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience.
Looking to get in touch with Nils? Connect with him directly on LinkedIn and subscribe to his newsletter, Experimentation Tuesday.
 
A few additional sources Nils recommends on the podcast:
https://goodui.org/
https://clarity.microsoft.com/ 

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.
We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road trip.
See https://intergrowth.com/seo/principles/ for more.

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy.
 
Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax.
 
Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on LinkedIn.

Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business.
We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a Meta Ads campaign from scratch, common Meta Ads mistakes that cost businesses thousands, and how to monitor progress over time.
Looking to get in touch with Nils? You can find him on LinkedIn or email him directly at nils@flaxdigital.se

Today, we're speaking with Jimmy Kim, the Founder and CEO of ⁠Sendlane⁠, about how businesses can level up their email and SMS marketing for better customer retention.
Looking to get in touch with Jimmy? Connect with him on ⁠LinkedIn⁠ or ⁠Twitter⁠.