S3 EP17: SEO Shorts - AEO Means Doing SEO Better

What if landing features in top-tier publications didn’t require a pricey PR agency? Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships, brands can earn consistent media coverage by identifying the citation sources that LLMs regularly pull from, such as industry publications and third-party review sites. By getting cited in these reputable outlets, you influence both LLM recommendations and traditional search engine rankings.

Pat also shares realistic expectations around using tools like SparkToro to identify where your target demographic is most active, allowing you to prioritize the right communities—like Reddit or LinkedIn—for maximum impact.

Resources Mentioned

• Read the Original Article: AEO: Doing SEO Better

• Deep Dive on Positioning: Positioning in the AI Era

• Audience Research Tool: SparkToro

Connect with Pat Ahern

• LinkedIn: pahern

• Instagram: @pahern1

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