S3 EP31: Amazon Listing Optimizations with Ilja Perov from AQUACADABRA

What does it really take to stand out in today's crowded online marketplaces? In this episode, Ilya Perov, E-commerce Executive at Aquacadabra, shares the strategies behind building marketplace listings that don't just rank, but convert. From choosing between Amazon, eBay, and emerging marketplaces to creating product listings that sell an experience rather than just a product, Ilya breaks down the practical frameworks brands can use to grow sales while avoiding common marketplace mistakes.

We also explore what separates average marketplace listings from top-performing ones, including SEO-optimized titles, compelling product imagery, A+ Content, and the growing importance of video. Ilya shares how Amazon's Creative Studio enables brands to create engaging AI-powered product videos without advanced editing skills, why strong visual storytelling improves customer trust and conversions, and how thoughtful listing optimization has helped products sell out repeatedly. The discussion also covers practical tactics for launching new products, earning authentic customer reviews through promotions, understanding Amazon FBA, and avoiding costly compliance mistakes when expanding into marketplaces. Whether you're launching your first marketplace product or looking to improve existing listings, this episode is packed with actionable strategies to help you increase visibility, conversions, and long-term marketplace success.

Tools discussed on the podcast include: Amazon Seller Central, Amazon FBA, Amazon Creative Studio, Amazon A+ Content, Amazon PPC, eBay, Temu, Tesco Marketplace, and B&Q Marketplace.

Resources mentioned in this episode:

• Amazon Aquarium Listing: https://www.amazon.co.uk/Aquacadabra-Aquarium-Aquascape-Opti-White-54L/dp/B0DB5WN3KK/

• Amazon Cloverleaf FMG Listing: https://www.amazon.co.uk/Cloverleaf-Treatment-Accurate-Controls-Distribution/dp/B0GTZGQPB4/

Want to learn more about Ilya Perov? Check out Aquacadabra to see how one of the UK's leading aquatic retailers approaches e-commerce and marketplace growth. If you're looking to improve your own Amazon or marketplace performance, visit MarginSaver to learn more about Ilya's e-commerce consultancy, or connect with him on LinkedIn: 

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