S2 EP20: An Approachable Way to A/B Test Everything with Nathan Yun from Paire

In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.

Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success. 

Helpful Tools Mentioned in This Episode:

• VWO A/B Testing

• Hacking Growth (Book)

• Monstercart Upsell

• OneClick Upsell

• Elevate A/B Test

👉 Visit the Paire website to learn more, and connect with Nathan and Rex on LinkedIn.

📱 Follow Paire on Instagram and TikTok for more updates and behind-the-scenes content!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.