S3 EP38: Customer Acquisition for Taboo Products with Viv Conway from Girls Get Off

"Nothing bad comes from getting off!" — Viv Conway

In this episode, Viv Conway, Co-Founder of Girls Get Off, shares a practical framework for direct-to-consumer (DTC) brands navigating customer acquisition within highly regulated and taboo industries. Viv details how she and her team launched a sexual wellbeing brand for women during the 2020 pandemic, scaling the company without relying on traditional paid ad channels like Facebook or Google Shopping. From overcoming advertising restrictions through high-intent search engine optimization (SEO) and expert-led blog content to turning discreet shopping experiences into an extension of self-care, she outlines the core strategies for building trust and brand equity.

We also discuss community management and organic social media strategy, examining how a 40,000+ member private Facebook group and an active Instagram presence drive real-time customer feedback, unique first-party data, and viral content hooks. Viv shares her approach to founder-led content, highlighting how putting her face behind a taboo brand normalizes the conversation, breaks pattern recognition on social feeds, and builds an irreplaceable brand moat. The conversation extends into creative PR strategies, detailing how to utilize cost-per-click and cost-per-acquisition media models, jump on trending news angles, and address fundamental customer objections around discreet shipping and billing privacy.

To learn more about personal branding and putting yourself behind your business, check out our Traci Stumpf interview on personal branding. You can also explore Linkby for cost-per-click press features, or read about Intergrowth's Expert Commentary PR process to see how we build high-authority press mentions.

Want to learn more about Girls Get Off and how Viv helps women embrace sexual wellness? Visit girlsgetoff.com or connect with her on Instagram, Instagram (Personal), and LinkedIn.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.