S3 EP33: Farmers’ Markets + Meta Ads for Customer Acquisition with Cameron Bignell from Eden Orchards

"Stop thinking, start drinking!" — Cam Bignell

In this episode, Cameron Bignell, Managing Director over at Eden Orchards, shares a practical framework for functional beverage and consumable brands looking to scale across international markets while keeping their marketing authentic and grounded in customer feedback.

Cam explains how launching a 100% pure fruit juice line turned cosmetically imperfect cherries into a thriving business, leveraging grassroots local events to build customer education, gather real-time objections, and test high-converting marketing hooks. From expanding weekend presence at trade shows and farmers markets to turning in-person interactions into high-performing Meta creative, he outlines the critical factors every brand should consider when connecting offline experience with online growth.

We also discuss the power of maintaining founder-led authenticity, explaining why raw, unscripted video content recorded directly in the orchard regularly outperforms highly produced agency campaigns. The conversation extends into creative workflows and ad management, where Cam details how dedicated seasonal batch-filming weeks provide a year’s worth of ad creative, and why managing paid social in-house allows brands to protect long-term customer relationships and refine target messaging.

For a closer look at how they put this into practice, check out Eden Orchard’s active Meta ads breakdown to see their top-performing video creative in action.

Want to learn more about Eden Orchards and how Cam helps bring 100% pure fruit juices to markets across New Zealand, Australia, and Singapore? Visit edenorchards.co.nz or follow along on Instagram to learn more about functional health benefits, sustainability, and brand growth.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.