S1 E21: How to Launch an Influencer Marketing Program from Scratch with Yash Chavan, Founder of SARAL

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.