S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.

He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program.

Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content!

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