S3 EP16: Maximizing AI Search Visibility with James Kirkby from Kirkby Consulting

In this episode of Customer Growth Sessions, Pat Ahern sits down with James Kirkby from Kirkby Consulting to discuss the shift from Google and Amazon searches to conversational queries in LLMs like ChatGPT and Gemini. James explains why establishing authority in these models now acts as a critical hedge against changing consumer behavior.

James breaks down the essential "levers" for LLM optimization, including the use of structured data (schema markup) to make sites machine-readable and the importance of third-party reviews for building AI trust. He also explains why long-form informational content is necessary to capture detailed follow-up questions from AI.

Want to dive deeper? Check out Kirkby Consulting to explore their work or run a complimentary AI visibility audit on your site. You can also connect with James Kirkby on LinkedIn for daily insights on the future of Shopify and AI search.

Use their recommended tool, validator.schema.org,

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