S3 EP37: SEO Shorts: Should I Use AI-Generated Content?

"Google has stated very explicitly that they are not against AI-generated content. What Google and the other search engines are really against is having a massive amount of low-quality content that they have to sift through..." — Pat Ahern

In this episode of Customer Growth Sessions, host Pat Ahern delivers a solo deep dive into a question top-of-mind for brand leaders: should you use AI to create content for your website? Timestamps from late August 2026 highlight recent developments, including Claude adding watermarks to AI-generated text and visual outputs, sparking renewed debate around search engine penalties. Pat clarifies Google’s official stance, explaining that search algorithms target low-quality "AI slop" rather than AI-assisted production. He outlines the risks established sites face when relying heavily on unrefined LLM outputs, including lost brand voice, surface-level information, and catastrophic organic traffic drops.

The episode details actionable strategies for incorporating AI without sacrificing standards. Pat outlines Intergrowth’s internal Claude-assisted workflow, demonstrating how combining subject-matter expert audio transcripts with structured prompts, multi-step outlines, and extensive human editing creates high-performing content that upholds brand integrity. Whether you are considering an AI-driven strategy or refining your existing publishing workflow, this episode provides a realistic blueprint for balancing speed with content quality.

Explore Intergrowth's AI Content Decision Flowchart to determine if AI content fits your business goals, and read their Claude Content Generation Workflow & LLM Text File Case Study to see their full AI-assisted framework in action.

Want to learn more about Intergrowth and how Pat and his team scale organic search visibility? Visit intergrowth.com or connect with Pat directly on LinkedIn and Instagram.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.